Wednesday 10th September 18.00 BST
The hybrid role in agencies has been around for years, project managers trying to manage clients and grow accounts while also running the project, or account managers attempting to drive growth while juggling project delivery.
The most common outcome?
Either project delivery suffers, account growth stalls or both.
The impact?
An overworked AM/PM constantly struggling to stay on top of the workload, with their confidence slowly eroding.
Agency leaders grow frustrated as issues mount—growth stagnates, timelines slip, and margins take a hit.
Clients feel undervalued and start looking elsewhere for support.
In this webinar, Ben and Rachel will highlight the red flags that indicate your hybrid role isn’t working, explain the consequences, and most importantly share what you can do to fix it.
